GRAHAM ARCHBOLD

Graham has worked in client research and consultancy for more than 19 years. He specialises in designing client listening and brand research programmes for law firms, accountancy firms and other professional services businesses, helping senior teams understand what clients value, where relationships may be at risk and where there is potential to grow.

Before founding Chorus Insight in 2021, Graham spent more than 14 years with a market research consultancy. His work has included qualitative interviews, large-scale surveys, brand audits and international research programmes. He brings findings together in clear reports, dashboards and presentations that give boards, partnerships and client teams practical priorities for action.

Graham has worked with leading firms including Baker McKenzie, Bird & Bird, DLA Piper, Grant Thornton, Osborne Clarke, Penningtons Manches Cooper, TLT and Watson Farley & Williams. He is the author of The Client Feedback Playbook and has written widely about client listening, relationship management and the practical use of feedback in professional services.