“I’m interested in stats and data, but also how that contributes to organisations making change. It isn’t just about staring at pictures and pie charts, but rather how these impact firms as they navigate an increasingly volatile economic sector.” That’s Dr   Martin Jost , our Data Analyst at Chorus. Martin works with the data we extract from feedback interviews and surveys, performing statistical analyses to create actionable insights for our clients. “Leaders have to base th

Ask ten partners what the market thinks of their firm and you’ll get ten confident answers – all different. Without data, brand perception is a hall of mirrors: distorted, flattering, and unreliable. Yet brand isn’t a mystical force that can’t be quantified. Outside professional services, brand equity is recognised as a measurable commercial asset that’s a key item on the balance sheet. There’s evidence that there is movement in that direction – there’s an interesting example

How Penningtons Manches Cooper equipped its team to deepen key client relationships.

A billboard with artfully curated imagery, a clever strapline, and your firm’s logo in the corner. A laser-targeted digital campaign that buyers can’t seem to escape. Etching your firm’s name in bold type onto the local football stadium. To most partners in professional services, these are baffling indulgences. None have heard of Byron Sharp or John Dawes, let alone taken a Mark Ritson course. Explaining the rationale for brand investment is less like herding cats and more l

It’s easy to assume what drives client loyalty and successful cross-selling. However, fresh research with buyers of professional services shows that top-performing firms are doing something measurably different. In this interactive session, Graham Archbold will share benchmark data from dozens of firms and insights from hundreds of interviews with C-suite buyers. You’ll uncover the tactical tweaks that make an outsized difference to service experience; what truly drives clien

Research into senior in-house counsels’ needs and the latest trends in how they manage law firm relationships.

At one estimate, there are currently 505 Gen AI solutions vying for the attention of buyers and sellers of legal. As delegates at LegalTechTalk 2025 discovered, distinguishing real progress from hype is still a challenge. Last week’s London conference convened lawyers and technologists, along with the odd VC investor for what has become a leading event in the legal innovation calendar. With 112 technology exhibitors, the two-day event gives lawyers a platform to scrutinise ne

A new book by Graham Archbold, founder of Chorus Insight, offers marketers and business development professionals a practical guide to designing and running effective client feedback programmes. The book addresses the common objections, internal politics, and operational blind spots that often derail client listening efforts. It reframes feedback not as a reporting exercise, but as a strategic tool for deepening relationships, improving value propositions, and driving growth.

In professional services, listening is currency. Clients offer insight not just into what they think of your work, but how your firm is perceived, how relationships are evolving, and where future opportunity (or risk) lies. Internally, the same applies: listening well is a competitive advantage. But new research suggests most leaders, despite their best intentions, are not as good at it as they think. A meta-analysis of 117 studies, published in  Harvard Business Review , ide