01 / AWARENESS
Who knows you?
Measure awareness among the buyers you need to reach, and see where your firm needs a stronger presence.
02 / REPUTATION
What are you known for?
Discover the strengths, weaknesses and areas of expertise buyers associate with your firm.
03 / COMPETITION
How do you stand out?
Understand why you make the shortlist, how you compare and what might lead buyers to choose someone else.
Working with Chorus meant we could reach senior in-house counsel we wouldn’t have been able to access ourselves. That external reach gave us a richer, more rounded view of the market and our position within it.
Stuart Ponting, Partner - Regulatory & Compliance
FROM RECOGNITION TO INSTRUCTION
From awareness to instruction
01 · Awareness
Do the buyers you want to reach know your firm exists? Measure prompted and unprompted awareness.
03 · Preference
When buyers compare firms, how often are you their first choice? Find out who you are up against.
02 · Consideration
Are relevant buyers putting your firm on their shortlist? Understand whether recognition becomes a realistic choice.
04 · Instruction
Do buyers expect to choose your firm for their next matter? Forecast purchase intent.
Being recognised is only the start. The brand funnel shows whether awareness translates into consideration, preference and an intention to instruct your firm.
RESEARCH SHAPED AROUND YOUR OBJECTIVES
Research for the decisions ahead
Understand your reputation before making a change, or follow how the market sees your firm over time.
BESPOKE RESEARCH / PROFESSIONAL SERVICES
For positioning or rebranding
Bring together the views of clients, prospects and referrers. Explore the reputation you have earned, the strengths buyers value and the differences they see between you and your competitors.
Give your leadership and marketing teams evidence to inform positioning, messaging and a brand refresh.
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Survey clients, referrers and prospects
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Interviews, surveys or a combination
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Full brand strategy insights
Projects start at £19,950
ONGOING TRACKING / UK LEGAL MARKET
BrandCadence™ for brand tracking
Our syndicated research programme measures how the wider buying market sees your law firm, reaching beyond the people already in your client database.
Rolling senior interviews, supplemented by online surveys, deliver quarterly updates on awareness, perceptions and buying intentions.
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Active buyers of legal services
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Results by buyer role, sector and region
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Options for bespoke questions
Subscriptions start at £7,950
Bespoke research helps you make a specific decision. BrandCadence gives you a regular view of your reputation and competitive position as your market changes.
THE OUTSIDE PERSPECTIVE
Reach the people who choose.
Professional services buyers are senior, busy and often difficult to reach. We specialise in engaging general counsel, CEOs, CFOs and other decision-makers who choose and influence adviser selection.
Our research explores what they remember about your firm, what they value and how they compare you with competing advisers.
That outside perspective helps explain why your firm is considered, what makes it distinctive and what may be holding it back.
COMPREHENSIVE ANALYSIS AND REPORTING
See your position. Track your progress.
Clear reporting turns market research into management information. See how your firm is known, how you compare with competitors and where your marketing needs to work harder.
Our interactive dashboards help you explore awareness, brand associations and the journey from consideration to preference and likelihood to instruct. Compare buyer roles, sectors and regions, and track changes through BrandCadence’s quarterly updates.
We interpret the findings and present their commercial implications to your leadership team, board or partnership, helping you agree priorities for action.
OUR WORK
Applied market insight
ACCOUNTANCY / BRAND REFRESH
A name that reflects
the firm today.
Client research explored brand perceptions alongside service quality. The findings helped inform the move from haysmacintyre to HaysMac and a refreshed corporate identity.
“Having Graham present the findings directly to our partners brought the market’s voice into the room.”
Katie Hiddleston
Head of Marketing and BD
LAW / STRATEGIC TRANSFORMATION
Change grounded in market needs.
At a pivotal moment in Broadfield’s evolution, independent research informed strategic decisions about the firm’s transformation, positioning and communications.
“Their insight fed directly into the strategic decisions we were making, ensuring our transformation was grounded in what matters most to our clients.”
Megan Glynn
Business Development Manager
THEORY AND PRACTICE
Bring the market into your marketing.
The Proper Marketing Guide to Law & Professional Services, from ...Gasp!, features Chorus Insight’s contribution on research and brand measurement.
Practical thinking on positioning, stronger decisions and measuring whether your marketing is making a difference.
BEFORE YOU BEGIN