BRAND PERCEPTION TRACKING
Understand How Buyers Think and Feel About Your Brand
Measure the effectiveness of your marketing strategy by understanding perception of your brand and how it changes over time. Track awareness and choose from standardised association metrics or create your own.
Identify future opportunities for your brand, using advanced analytics to simulate possible scenarios.
Bring together hundreds of data points from multiple sources and apply our leading-edge analytical tools to uncover trends and insights.
• AIDED & UNAIDED AWARENESS
• PREFERENCE
• PURCHASE INTENT
• CONSIDERATION
• ASSOCIATION
• PRICE PREMIUM
• LOYALTY
• PRACTICE REPUTATION
Track Performance
Plan your growth with vital brand health metrics. Analyse and benchmark your success against goals, competitors and the professional services market.
Explore Data
Chart trajectories using historic records and our ever-growing source of evolving industry data.
Compare Competitors
See how your brand is performing versus your competitors, using validated metrics linked to brand equity, so you can justify marketing investment.
Chorus allows us to benchmark against competitors and track how our brand is performing.
DEBORAH FLEMING
MARKETING & BUSINESS DEVELOPMENT DIRECTOR