JON WHITELEY
Research Associate
Jon brings deep quantitative and qualitative research experience to questions about markets, brands, customers and commercial strategy.
EXPERIENCE AND APPROACH
Jon has more than 35 years' experience in market research, insight and consultancy. He designs and manages consumer and business research in the UK and internationally, combining well-constructed surveys with qualitative work to explain what the numbers mean and how organisations should respond.
His career includes senior roles at Ipsos and GfK, where he led research teams and developed insight programmes for clients in technology, telecommunications, financial services, energy and business services. His work has covered customer satisfaction, segmentation, innovation, communications, brand development and market forecasting.
As a Research Associate at Chorus, Jon contributes methodological experience, commercial perspective and clear thinking to complex projects. He is particularly skilled at bringing qualitative and quantitative evidence together to illuminate choices about brands, products, services and future growth.
AT A GLANCE
• Research Associate at Chorus Insight
• More than 35 years' market research experience
• Former senior research leader at Ipsos and GfK
• University of Cambridge graduate
• Based in London
EXPERTISE
• Quantitative and qualitative research
• Segmentation and market understanding
• Customer experience and satisfaction
• Brand and communications research
• Innovation and proposition development
• International research programmes