KEVIN PEAKE
Advisor
Kevin advises on strategy, positioning and growth, drawing on more than 35 years’ experience in marketing, brand and BD across professional services and major consumer-facing organisations.
EXPERIENCE AND APPROACH
Kevin provides a senior perspective on the development of the business, acts as a sounding board on commercial and marketing questions, and helps challenge and refine how Chorus presents its work to the market.
He has held senior leadership roles at several leading UK law firms, including Group Sales and Marketing Director at Irwin Mitchell, Director of Marketing and Business Development at Royds Withy King, and Marketing and Business Development Director at BDB Pitmans. This gives him a detailed understanding of how professional services firms build their brands, organise business development and create consistent client experiences.
Kevin has also held senior marketing, brand and communications roles at organisations including Standard Life, Aviva, Npower, TSB and Abbey National. His experience spans brand strategy, advertising, sponsorship, partnerships and corporate responsibility, as well as the leadership of large multidisciplinary teams.
Kevin combines strategic perspective with a practical understanding of how organisations turn positioning and insight into action.
AT A GLANCE
• Advisor to Chorus Insight
• More than 35 years’ experience in marketing, brand and BD
• Senior leadership experience across professional services
• Past senior roles at Standard Life, Aviva and npower
• Based in Worcestershire
QUALIFICATIONS
• BA (Hons) in Geography, University College London
• BTEC in Design and Photography, West Glamorgan Institute
EXPERTISE
• Professional services growth and positioning
• Brand and marketing strategy
• Business development
• Client experience
• Communications and sponsorship
• Strategic partnerships