SILVIA IRANZO FERRANDIS
Research Associate
Silvia is a qualitative researcher who helps organisations understand the experiences, motivations and decisions behind complex markets.
EXPERIENCE AND APPROACH
Silvia has more than 20 years' experience in qualitative market research. Based in Valencia and fluent in English and Spanish, she has delivered research for international agencies and clients across consumer, business-to-business, user experience, financial services, healthcare and pharmaceutical markets.
Her work includes in-depth interviews, focus groups, online communities and ethnographic research with consumers, professionals, patients and healthcare practitioners. She has coordinated multi-country projects and worked with research partners across Europe, North America, Australia and other international markets, bringing cultural understanding and consistent research standards to complex studies.
Silvia trained in social and organisational psychology and holds a postgraduate diploma in market research. She has also taught digital qualitative research and contributed to the wider qualitative research community. At Chorus, she brings senior moderation skills, international perspective and a careful approach to analysis and reporting.
AT A GLANCE
• Research Associate at Chorus Insight
• More than 20 years' qualitative research experience
• Fluent in English and Spanish
• Experienced in international and multi-country studies
• Based in Valencia, Spain
QUALIFICATIONS
• Postgraduate Diploma in Market Research, University of Valencia
• Degree in Social and Organisational Psychology, University of Valencia
• Psychology studies, University of Exeter
EXPERTISE
• International qualitative research
• In-depth interviews and focus groups
• Online and digital qualitative methods
• Consumer and business-to-business research
• Healthcare and pharmaceutical research
• Cross-cultural analysis and reporting