HaysMac, a top UK accountancy and tax firm, serves a broad range of corporate, social purpose and private clients from its London headquarters. With ambitions for significant organic growth, the firm recognised the need for a structured client feedback programme – one that would not only support client retention but also identify opportunities for service improvement and inform strategic priorities.

How Penningtons Manches Cooper equipped its team to deepen key client relationships.

Research into senior in-house counsels’ needs and the latest trends in how they manage law firm relationships.

Research to stay close to clients through understanding wants, needs and preferences.