“I’m interested in stats and data, but also how that contributes to organisations making change. It isn’t just about staring at pictures and pie charts, but rather how these impact firms as they navigate an increasingly volatile economic sector.” That’s Dr   Martin Jost , our Data Analyst at Chorus. Martin works with the data we extract from feedback interviews and surveys, performing statistical analyses to create actionable insights for our clients. “Leaders have to base th

A new book by Graham Archbold, founder of Chorus Insight, offers marketers and business development professionals a practical guide to designing and running effective client feedback programmes. The book addresses the common objections, internal politics, and operational blind spots that often derail client listening efforts. It reframes feedback not as a reporting exercise, but as a strategic tool for deepening relationships, improving value propositions, and driving growth.