Following our blog for Mental Health Awareness Week which highlighted how to use employee satisfaction surveys to boost mental wellbeing , we’re following up to give you a guide to using survey data to truly affect change. Our Research Manager, Rose, shares her thoughts on the effective use and measurement of workplace wellbeing data. When it comes to surveys, collecting data simply isn’t enough if you want the feedback to help improve employee satisfaction. And when employ

Research to stay close to clients through understanding wants, needs and preferences.

Surveys aren’t a new technology. In fact, they’re actually a lot older than you might think. Scholars have even dated surveys back to ancient Egypt, Greece and Rome. Of course, the technology we use today has come a long way with big names like Survey Monkey founded in 1999 and YouGov in 2000. So with such an old technology, does it still have a place in today's world of research? We think so. Although slightly outdated there are undoubtedly still ways to use the traditional

Mental Health Awareness Week aims to promote a world with good mental health for all. And this year, to support the cause, we’re sharing insights and resources which aim to aid firms in improving overall employee and client wellbeing. Our Research Manager, Rose, writes about the importance of employee wellbeing and offers her insight into creating an effective employee satisfaction survey. In recent years, discussions around mental health have taken a front seat in both wo

When asking clients for feedback, there are timeless questions you’ll ask over and over that always yield deep insights. And that’s exactly how it should be. How likely they are to recommend you is a KPI you’ll always want to track. But with major developments in the business environment other questions come into play to help understand and better connect with clients. From the ever-hot topic of AI, to the growing importance of an ESG strategy, and the looming UK general elec

It’s one of the numbers you want to keep low in business. Churn. Firms with churn rates of more than 5% are often less profitable and that’s usually because they have higher acquisition costs and slower productivity as they constantly onboard new clients. In fact, it’s estimated that the average churn rate in the professional services industry is as high as 27%. As a result, reducing churn is usually one of the main priorities of firms. So how do they go about it? We think th